Mi Consulting Academy

Case Study

MI Consulting Academy — Website Transformation That Drove Growth

The Challenge

MI Consulting Academy approached us with a clear problem:
They needed a modern, responsive website that could effectively reflect their growing training academy, attract new clients, and simplify the way potential students learned about their programs. Their previous web presence was limited, difficult to update, and not mobile-friendly , leading to missed opportunities and a lack of credibility among new visitors.

Key issues included:

  • Outdated and unresponsive design

  • Poor user experience on mobile and tablets

  • No clear call-to-action or user flow

  • Lack of SEO optimization and poor visibility on search engines

  • Difficulty showcasing their various programs and success stories

  • No integration with social proof, testimonials, or enrollment funnels

Turnover

2 Months

Company

MI Consulting Academy

Industry

Career & Project Management Training

Location

UK & Nigeria

Services Delivered

Responsive Web Design, Content Development, SEO Optimization, Brand Refresh

Website Link

Our Solution

We partnered with MI Consulting Academy to deliver a complete web transformation, combining strategy, design, and technology.

Here’s what we did:

Responsive Web Design & Development
We built a sleek, fully responsive website optimized for all devices — desktop, tablet, and mobile — ensuring seamless user experience no matter how users accessed the site.

Content Strategy & Structure
We worked with their team to clearly define their offerings — from project management to business analysis and planning training — and structured the website to guide visitors with clarity and purpose.

Conversion-Focused Design
We implemented strong calls-to-action (CTAs), easy navigation, a clean layout, and strategically placed lead capture forms — helping turn visitors into actual signups.

SEO & Performance Optimization
We optimized all pages for search engines, improved loading speeds, and made sure the site met modern accessibility standards.

Success Stories & Testimonials
We showcased real testimonials and stories of past participants who have transitioned into new careers — building trust and driving credibility.

Visual Branding Refresh
We ensured the visuals reflected the Academy’s professional, modern, and supportive culture — using colors, fonts, and layouts that inspire action.

The Impact

Since launching the new website, MI Consulting Academy experienced:

📈 30–40% increase in new user signups within the first 60 days
📱 Over 70% of their traffic now comes from mobile a huge leap from before
📬 A higher number of contact form submissions and training inquiries
🔎 Improved search engine rankings for key training keywords in both the UK and Nigeria
📣 More social proof  with testimonials and success stories now effectively converting visitors into learners

The new website gave MI Consulting Academy a digital platform that matched the quality of their services  helping them scale their programs and attract a wider audience.

Conclusion

From a basic, unresponsive site to a high-performing digital platform, we helped MI Consulting Academy turn a challenge into a growth opportunity. Their new site not only tells their story better — it works harder for their business.