In a historic first, creator-driven platforms will generate more global advertising revenue than traditional media companies in 2025, according to WPP Media’s mid-year global ad forecast.
In a historic first, creator-driven platforms will generate more global advertising revenue than traditional media companies in 2025, according to WPP Media’s mid-year global ad forecast.
The data reveals a fundamental shift in how brands allocate their budgets—and creators are at the center of it.
WPP Media projects that creators themselves will earn $185 billion in 2025 up 20% from 2024. By 2030, that figure could more than double to $376 billion.
Breakdown of 2025 creator revenue:
60%: Brand deals and sponsorships
40%: Platform revenue sharing + other income streams
Even when accounting for professional content that appears on creator platforms (like Disney or Comcast clips on YouTube), the trend is clear: individual creators and small creative teams are becoming the primary drivers of ad revenue.
While creators rise, traditional media faces stagnation or decline:
TV advertising: +1% to $162.5 billion (with streaming as the main growth area)
Audio: Flat at $26.5 billion
Print: Down 3% to $45.5 billion
This shift reflects audiences’ changing preferences toward personalized, niche, and authentic content over mass-market broadcasts.
For digital product makers like those creating website templates, design kits, stock images, and videos this is a golden era.
Why? Because the same forces pushing brands toward creators also fuel demand for creative assets. As more creators enter the market, they need professional-quality tools and templates to stand out.
Tips to leverage this shift:
Position yourself as a resource for creators looking to scale their content quality.
Build evergreen products that remain relevant for months or years.
Diversify revenue streams—sell products, license your work, and offer premium services.
Creators are no longer just part of the marketing chain they are the marketing channel. In 2025, selling digital products is not just about design it’s about owning a piece of the media economy.
TheAftercolorX is dedicated to helping creators thrive with high-quality digital assets that enhance content, streamline workflows, and drive revenue in this new era.
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